As we enter a new year, and indeed a new decade, we are faced with a number of new possibilities, but also new challenges.

According to the economists we are entering into phase two of the recession and the old adage of getting worse before it gets better is a real possibility for us in the skills sector. With a general election fast approaching, there is a renewed emphasis on squeezing public expenditure. There appears to be a competition going on between the political parties on who can cut public expenditure the most, yet have the least impact on public services. This very much puts funding for training into the spotlight.

With that said, we are already in active dialogue with the political parties to fight the corner for public funding focused on the needs of employers. It is clear that whichever party gets in, Apprenticeships will be the flagship training programme. This is good news for a sector built of vocational qualifications.

There is clear evidence that Apprenticeships provide the best route for young people into the industry by giving them structured training and real work experience. They also provide employers with the opportunity to get to know and shape the people that they need for the future.

The good news is that the role of Sector Skills Councils as the coordinated voice of employers has been reaffirmed by both the Labour and Conservative parties; and in fact the Conservatives see employer leadership as crucial to the continued rationalisation of the skills landscape.

Of course a major weapon in our armoury is our National Skills Academy, set up to bring together public, employer and individual investment to achieve best value for money and ensure the best training available. We are proactively promoting the Academy to politicians as the most cost effective way of getting funding into skills delivery where it is really needed.

Looking forward, the new Qualifications and Credit Framework finally becomes the only game in town after the end of this year, enabling employers to access bite sized learning credits – something we have been lobbying for a long time. In addition, only qualifications approved by us will get on the new Framework, meaning that only qualifications that are approved by employers may be eligible for public funding.

And not forgetting the launch of the Diploma in Sport and Active Leisure in September. A major part of the 14-19 education reform, the Diploma will offer young people the opportunity to combine both class work and hands-on experience giving them the a fully rounded education through a number of learning methods within both the classroom and the workplace. We have ensured that employers have been fully engaged through the development of the Diploma and can be confident that the content is right, what employers are looking for, and yet is still suitable to go on to college and university if that is the ultimate goal.

So what a year we have in front of us. Last year was all about the relicensing process, this year is about delivering our strategic objectives. With that said, we still need employers to engage with us, now more than ever, with your support we can continue to pressure the government to fund the qualifications and training that are important to our sector. Once you’ve help us to shape them of course.

With a new licence as the Sector Skills Council (SSC) representing playwork and other sections of the active learning, leisure and well being sector we are embarking on a new strategy for Playwork Education, Training and Qualifications while reaffirming our commitment to a qualified workforce.

In an era in which government itself has set targets to reach the top eight in the international ranking for world skills and to professionalise all sections of the children’s workforce in England our sector has its work cut out.  Only a third of the workforce is qualified to level 3 in playwork, and we have very few HE institutions providing graduate opportunities for playworkers.

In England there have been many policy advances for children and young people under the auspices of the Every Child Matters banner including the Children Act and the Children’s Plan.  All of these developments have had a strategic implication for playworkers but it was really in the 2020 Workforce Strategy that we saw a real commitment to the playwork workforce.  Funding to qualify 4000 playworkers to level 3, a leadership and management programme at graduate level, and research into the position and potential for a graduate workforce.

Our Sector Qualifications Strategy is providing the framework for playwork qualifications that will be accessible and challenging for the new recruit, the experienced worker and the fully competent practitioner alike.  At levels 2, 3 and 4 they will begin populating the Credit and Qualifications Framework from January 2010.  Underpinning these qualifications in the future will be a new suite of National Occupational Standards – the building blocks for all sector training and qualifications – that include new units for adventure play, integrated working, working as a Play Ranger and playwork with under 5s.

How do we know these standards and qualifications will be ‘fit for purpose’?  Well, because we develop them with the sector and we quality assure them with a peer led process of endorsement and approval involving employers and other stakeholders at every stage.

As we move towards 2010 and a new election we think the sector is in a very strong position.  play and playwork is now integral to children’s services and children’s workforce policy and those gains must continue with the next government, who ever that may be.  The lives of children and well being of our society depends on it.

At SkillsActive we will continue to play our part as the SSC for playwork, working with the sector, government and our partners towards the development of a workforce qualified with the skills, knowledge and understanding to deliverer a truly professional service for children, young people and their families.

As I noted last month, after months of waiting, I am delighted to say we have finally been officially relicensed as the Sector Skills Council for Active Leisure and Learning.

Following a rigorous relicensing process by the government, we were not only successful in having our five year license renewed, but was also judged as a good SSC with a number of outstanding areas, namely employer engagement, leadership, project management and delivery. And I am thrilled with this assessment, as our sector employers are our bread and butter and if we’re not delivering on their behalf then we’re doing something wrong.

Over the last five years – technically six – our focus has been on increasing the demand for skills, along with raising the quality of skills provision, creating a fit for purpose system of training, and lobbying funding agencies and policy makers to invest in this employer-led framework. And this can be demonstrated in a variety of ways, for example the development and delivery of apprenticeships, these programmes have developed and rapidly grown in a sector with no tradition for such structured work-based programmes. Over 4,000 apprentices have been certificated in the past 12 months.

The development of a broad range of S/NVQs that have become established across the industry – there has been a 30% increase in people completing their qualification, and we have issued around 22,000 certificates already this year. Not forgetting our National Skills Academy, which since its creation, has led to a one-stop shop for the industry to access quality assured training and support in four out of nine English regions.

Our renewed license is based on a new five year plan of delivery. We need to ensure all qualifications in the sector are on the new Qualifications and Credit framework – in which case they have to be the qualifications employers want their future workforce to have. We need to ensure our National Skills Academy continues to expand across the whole of the country and look at ways it could work within the home nations. And despite the recession, we are a growth sector, its crucial that we continue this growth. Therefore, we must ensure that the sector is supported by a qualified, high calibre workforce, and we must support employers to invest in this workforce. So there’s a lot to do.

The fact that we have been relicensed is a testament to the commitment and passion of my staff that are working so tirelessly on behalf of the sector. But also, it is a testament to the commitment and passion of employers in the sector, that are working so tirelessly to develop and deliver a service that addresses the health and well-being of the nation.

So for me, right now, it’s important to recognise how far we’ve come and say with pride that we’re going in the right direction. But it’s also just as important to recognise the journey has only just started and we’ve a long way to go. However, working together, I know that we’ll get there.

Today is the 6th anniversary of our 5 year SSC Licence, presented by Charles Clarke (Secretary of State, DFES) on this day in 2003 – as only the 4th Sector Skills Council to be licensed.

Even more importantly, today Lord Mandelson (Secretary of State, BIS) has announced our new licence as the SSC for Active Leisure and Learning. This is something of a coincidence – but at least we will be able to remember the date!

We are proud of our achievements to date, and delighted that the comprehensive relicensing assessment recognised the expertise that we bring to the sector.

We were scored as “good” in all categories and “outstanding” for our sector specific solutions which includes innovations such as the Register of Exercise Professionals, National Skills Academy and Active Passport. We received further praise for our work across our diverse sectors, the strength of our labour market intelligence and pioneering work at a European level.

All of these are part of our vision, aspirations and ambitions for developing and up-skilling the workforce over the next 5 years – so the challenge is now to continue with our mission.

Being employer-led is crucial for us as a Sector Skills Council; it means that employer’s needs are at the heart of everything that we do. With this in mind, we have a strong employer-led structure within SkillsActive through our board of trustees, sector council, home country committees and our sub-sector committees – all of which influence and direct our work.

Through our current re-licensing process, sector employers have taken the opportunity to shape a number of direct messages to government; which will be delivered through the UK Commission for Employment and Skills; about the skills system and its impact on our sector.

The time and commitment of sector employers by engaging with us sends out a strong message in itself; the active leisure and learning sector is engaged with the skills and education agenda. Through the development of standards, the sector qualifications strategy, new and existing qualifications, employers are shaping the skills of their current and future workforce.

However, they remain concerned about the unresponsiveness of the government in a number of key areas that impact on our sector. Prioritisation is key, active leisure and learning needs to be considered a priority sector not only because of its major contribution to the economy, but also its contribution to other key agendas including health, physical activity, social cohesion, personal and social development and education. Qualification reform must lead to a well planned and implemented credit-based system however; if we continue to witness an over-hasty transfer of qualifications to the new framework it will compromise the effectiveness of a well planned and properly implemented credit structure.

The skills agenda is devolved so there is a need to ensure transparency between the qualifications and credit framework and the Scottish qualifications and credit framework, and how qualifications, levels and credits articulate across the two. Our role in approving qualifications needs clearer definition; and higher education courses must produce industry-ready graduates. We have been lobbying against the PSA target-driven ‘full-fat’ qualifications that receive public funding; the nature of our sector doesn’t necessarily align itself to these larger qualifications and in the majority of work places would benefit from ‘bite-size’ learning which directly reflects employer needs. This learning needs to be part of government targets and attract public funding if our sector is to continue to grow and flourish.  

There needs to be a greater return on employer investment into developing the skills system. Our strong engagement over the past five years with employers has been hugely beneficial for the sector. This needs to be further acknowledged at government level as employers will become reluctant to engage in government-led processes through us if they feel that once asked for their opinion, nothing changes as a result. And finally, the government must stop moving the goal posts and ensure a joined up approach to skills across departments.

I’m sure that you will agree that these messages reflect the core needs of the sector, to this end, we will continue to lobby the government on behalf of the sector to get the recognition it sorely deserves.