Stephen Studd with Iain Wright MP, Barry McGuigan MBE and Simon Waugh of NAS

Last week was National Apprenticeships Week in England and once again we brought together key industry stakeholders, employers and decision makers to demonstrate the crucial role that Apprenticeships play within our sector.

It is vital that we show ministers and those key stakeholders what our sector can do given the right support, and with 50 employers and over 100 apprentices under one roof, our celebration event at Lords cricket ground really showcased how our sector has embraced the Apprenticeship programme, and the value we place on it.

It is no secret that traditionally, we have been a fragmented sector with no established qualification route, but things have changed dramatically. We have developed a programme of choice for employers and young people wanting to work in the sector by engaging with the Apprenticeship programme, and developing the right frameworks in partnership with our employers.

Last week’s event helped to demonstrate this to Apprenticeship minister Iain Wright, as well as Simon Waugh, Chief Executive of the National Apprenticeship Service. And the enthusiasm from the apprentices and employers alike really shone through. This supports my ambition for Apprenticeships in the sector, which is to achieve 10,000 certifications each year by 2012; 2009 figures revealed that we’re currently issuing around 4,300 certificates a year and rising. Breaking it down, that’s a target of 8,000 for our main frameworks around sport and leisure operations, fitness, coaching, sports development, playwork, and the outdoors; and an additional 2,000 in the specialised programme of AASE – which is gaining momentum with 15 sports now engaged with it.

If we are going to achieve these numbers more employers have to be helped and supported in working with Apprenticeships and that’s one of our key challenges. This is why we set up our National Skills Academy; through it we can help small employers to access the programme by finding them quality providers and helping them to access the funding available. This is crucial with so much emphasis being placed on Apprenticeships as a key driver to coming out of the recession, as well as our efforts to demonstrate that Apprenticeships work for us in the sport and active leisure sector, just as well as they work in plumbing, engineering and manufacturing.

So we’ve got a way to go. We need employers to step forward and take the leap into employing an apprentice, whether that’s a coach, fitness instructor or playworker. We need to engage with the new legislations set out in the white paper on Apprenticeships. We need to continue to demonstrate the depth of our sector, and the fact that not all of our apprentices can be employed from day one of starting the programme. And we need to continue our dialogue with employers, to ensure that our Apprenticeship frameworks are fit for purpose, and are reviewed and refreshed to keep up with an ever evolving sector.

Apprenticeships in our sector are highly regarded and hugely beneficial. They are a great way to enter and begin a career in a vibrant, exciting and public-focused sector that continues to gain profile, and really is at the heart of society as a whole.

Iain Wright MP and Barry McGuigan MBE

Last week was National Apprenticeship Week, an opportunity to celebrate apprenticeships across the country, and for us a chance to showcase the role that apprenticeships make in our sector.

The highlight of the week was our event at Lord’s Cricket Ground in London, where around 100 apprentices across the three programmes (Apprenticeship in Active Leisure and Learning, the Young Apprenticeship and the Advanced Apprenticeship in Sporting Excellence) came together with ministers, employers and training providers to celebrate apprenticeships.

Here they heard speeches from Simon Waugh, chief executive of the National Apprenticeship Service, and Iain Wright, the minister responsible for apprenticeships.

Both spoke of the value of apprenticeships within the sport and active leisure sector, with Iain Wright MP saying: “Sport is an increasingly important part of our economy – not just sport itself, but all the industries attached to it. We need a range of good quality training opportunities of which apprenticeships are a major part.”

Also speaking was former World Featherweight Champion Barry McGuigan MBE, whose keynote speech contained a message to apprentices to grasp opportunities and fight hard for goals, whether in sport or in their careers.

Apprentices try out the Trixter bikes

Olympian Sarah Stevenson leads an inspirational workshop

Apprentices also had the opportunity to take part in workshops led by industry experts and Olympic athletes, covering everything from goal setting and motivation to strength and conditioning and media training.

One of the workshops saw Olympic athletes from the DKH Legacy Trust, Francesca Jus-Burke, Sarah Winckless and Sarah Stevenson, host a session which challenged attendees to set goals and identify barriers that they may have to overcome to achieve their goals.

Employers could also attend workshops by SkillsActive, Tottenham Hotspur Foundation and Fit for Sport about the benefits and experiences from organising an apprenticeship programme.

Aside from our celebration event, last week provided us with the opportunity to look at how apprenticeships benefit our sector, using the themes for each day of National Apprenticeships Week:

• Competitive Advantage
• Benefiting Directly
• Ambition
• Apprenticeships driving business
• Community A Team

You can find out more about our celebration event on our website where you can also find out more about the apprenticeships programme in our sector.

This week is National Apprenticeship Week, with events happening across the country celebrating the talents and skills of apprentices and the value of Apprenticeships. The week has a number of key themes, one for each day, with these being:

• Competitive Advantage
• Benefiting Directly
• Ambition
• Apprenticeships driving business
• Community A Team

Every day this week we’re showcasing an example of each on the news pages of our website, with the first article on how Apprenticeships provide a competitive advantage to the sport and leisure industry. Check back each day to find out more about the themes above and how they impact our sector.

Tomorrow we’re hosting an event at Lord’s Cricket Ground where apprentices from all our programmes (Apprenticeship in Active Leisure and Learning, the Young Apprenticeship and the Advanced Apprenticeship in Sporting Excellence) will come together with ministers, employers and training providers to celebrate apprenticeships and attend informative workshops.

Barry McGuigan MBE, the former World Featherweight Boxing Champion who in November launched a boxing academy for disengaged youngsters, will present a keynote speech about apprenticeships, the AASE programme, the development of the boxing academy and how it will promote sporting and academic excellence.

Also speaking are our Chief Executive Stephen Studd, Simon Waugh the Chief Executive of the National Apprenticeship Service, and Apprenticeships Minister Iain Wright. Luke Power, national young Apprentice of the year 2008 and his employer Gary Adams will also give a presentation while there will also be a Q&A panel for attendees to quiz some of the workshop hosts.

The workshop sessions will provide valuable advice for apprentices and employers, covering a wide range of topics, with some exciting and engaging hosts from both sport and business:

• Jumping hurdles – an inspirational session with Olympians Sarah Winckless, Francesca Jus-Burke (both rowing) and Sarah Stevenson (Taekwondo). Attendees will be challenged to set goals and identify barriers that they may have to overcome to achieve their dreams.
• Strength and Conditioning – a session taken by Barry Shillabeer, British Swimming’s Head Strength and Conditioning Coach, responsible for athletes such as Rebecca Adlington, Joanne Jackson, David Davies and Liam Tancock. Attendees will learn what makes a good strength and conditioning programme and be more insightful about their own strength training programme.
• Working under pressure – a motivational session from Floyd Woodrow MBE, a former SAS member helps attendees explore setting goals, their hunger to achieve and maintaining dedication to make dreams become reality.
• Media training session – Graham Little, a Sky Sports News presenter, discusses sports media and the media related situations that attendees could find themselves in, with the opportunity to deal with an interview experience in front of cameras.
• Introduction to Apprenticeships – Joe Lyons of the Tottenham Hotspur Foundation along with SkillsActive staff presents a case study of their experience of running an apprenticeship programme, how companies can benefit from the funding and what opportunities exist.
• Managing and mentoring an Apprentice – Jack Shakespeare from Fit For Sport shares their experiences of how to get the best out of Apprentices and showcases studies of successful Apprenticeship management and delivery.

As we enter a new year, and indeed a new decade, we are faced with a number of new possibilities, but also new challenges.

According to the economists we are entering into phase two of the recession and the old adage of getting worse before it gets better is a real possibility for us in the skills sector. With a general election fast approaching, there is a renewed emphasis on squeezing public expenditure. There appears to be a competition going on between the political parties on who can cut public expenditure the most, yet have the least impact on public services. This very much puts funding for training into the spotlight.

With that said, we are already in active dialogue with the political parties to fight the corner for public funding focused on the needs of employers. It is clear that whichever party gets in, Apprenticeships will be the flagship training programme. This is good news for a sector built of vocational qualifications.

There is clear evidence that Apprenticeships provide the best route for young people into the industry by giving them structured training and real work experience. They also provide employers with the opportunity to get to know and shape the people that they need for the future.

The good news is that the role of Sector Skills Councils as the coordinated voice of employers has been reaffirmed by both the Labour and Conservative parties; and in fact the Conservatives see employer leadership as crucial to the continued rationalisation of the skills landscape.

Of course a major weapon in our armoury is our National Skills Academy, set up to bring together public, employer and individual investment to achieve best value for money and ensure the best training available. We are proactively promoting the Academy to politicians as the most cost effective way of getting funding into skills delivery where it is really needed.

Looking forward, the new Qualifications and Credit Framework finally becomes the only game in town after the end of this year, enabling employers to access bite sized learning credits – something we have been lobbying for a long time. In addition, only qualifications approved by us will get on the new Framework, meaning that only qualifications that are approved by employers may be eligible for public funding.

And not forgetting the launch of the Diploma in Sport and Active Leisure in September. A major part of the 14-19 education reform, the Diploma will offer young people the opportunity to combine both class work and hands-on experience giving them the a fully rounded education through a number of learning methods within both the classroom and the workplace. We have ensured that employers have been fully engaged through the development of the Diploma and can be confident that the content is right, what employers are looking for, and yet is still suitable to go on to college and university if that is the ultimate goal.

So what a year we have in front of us. Last year was all about the relicensing process, this year is about delivering our strategic objectives. With that said, we still need employers to engage with us, now more than ever, with your support we can continue to pressure the government to fund the qualifications and training that are important to our sector. Once you’ve help us to shape them of course.

As the year draws to a close, the government, under Lord Mandelson’s leadership, has published its new skills white paper, Skills for Growth. It outlines plans to address current and future skills issues as part of Britain’s move to grow out of the recession. It has been produced in the context of the UK Commission for Employment and Skills’ Ambition 2020 skills document, and in fact around 90% of the UKCES’ recommendations can be found in the white paper, giving momentum to some of the proposals outlined.

Positively, Skills for Growth is very supportive of the strong role that the re-licensed Sector Skills Councils have. The strategy states that an “employer-driven system is essential if we are to address current and future skills issues”. This is encouraging, as you know we are committed to ensuring the future success of our sector – we are vital in so many ways to the health, prosperity and quality of life for everyone in the UK. However, we are yet to see policies truly reflect the needs of our sector, and there are various question marks around the detailed recommendations put forward.

The problem is, this is an overarching strategy and, despite referencing Sector Skills Council’s, doesn’t reflect any sector-specific differences. A few highlights reveal the government recognises that ‘it is as valuable for a young person to gain a good technical qualification through an Apprenticeship as it is to go directly into university’, and I agree. However, if this approach is going to have an impact, Apprenticeship legislation needs to support the development of frameworks that work for our sector. As a sector that doesn’t have a long tradition of Apprenticeships, we have worked hard with you, the employers; to develop the right frameworks. In fact, we boast record figures of completions annually and have already issued over 4,000 certificates so far this year.

Equally, it is encouraging that the government ‘set a bold new ambition for the higher education and skills systems – that three quarters of young people should participate in higher education or complete an Advanced Apprenticeship or equivalent technician level course by the age of 30’. This highlights the need to develop high level skills as we come out of a recession, however we would question the benefit in such a large number of individuals studying for degrees without the courses on offer appropriately preparing graduates as ‘job-ready’.

Our sector doesn’t necessarily need a degree as an entry level requirement. It’s the technical, job-ready skills that employers want. We also question a move for such a high level of Advanced Apprenticeships due to the availability of places to train and currently the employment opportunities. That said; we do look forward to working with employers, FE and HE to explore this proposal and find a way to make it work for us.

Other challenges include the move toward a digital Britain and a low carbon economy. The white paper states this approach will take us out of the recession. This in itself poses us a challenge. We must continue to demonstrate the vital role our sector plays in the economy, the physical activity agenda, and the health and well-being of the nation, and not get overlooked within this new approach.

The commitments outlined in the paper are a start, a platform to build on, as long as the government continues to recognise that a sector approach to tackling skills challenges is the right one. One thing is sure; as we approach a general election, the white paper puts skills firmly at the centre of political debate. This recognises their importance to the future of the UK. 2010 promises to be an interesting year.