Back in November we ran a survey to find out who was the sporting role model of the year, as well as looking to find out what attributes make for a good role model. Well the results are in, and they make for some interesting reading!

David Beckham was named as the best sporting role model for 2009, ahead of Chris Hoy and Lewis Hamilton, while there was no real surprise in the worst role model stakes with Tiger Woods topping the list ahead of a trio of footballers; Ashley Cole, Cristiano Ronaldo and Joey Barton. Bizarrely, Beckham also appeared in the list of bad sporting role models!

Football was overwhelmingly found to be the sport that is the worst for producing good role models, although the intense media glare that footballers face, above most other athletes, certainly can’t help matters.

Athletics was picked as the sport most likely to produce good role models, although football was also highly rated in for this along with tennis.

So what do people look for in a good role model? Fair play understandably was top of the list, with almost 60% of the vote, while winning and charitable work were a distant second and third. 10% however thought that no famous sportsperson could be a good role model.

Cheating at their sport, along with bad sportsmanship, were the key characteristics of bad sporting role models, while tales of alcohol and drug abuse were also high up the list. Strangely, despite the indiscretions of Tiger Woods placing him firmly at the top of the list of bad role models, just 2% of those questioned stated that being involved in a kiss and tell made a sports personality a bad role model.

2009’s best sporting role models:

1. David Beckham
2. Chris Hoy
3. Lewis Hamilton
4. Roger Federer
5. Jenson Button
6. Ellen MacArthur
7. Paula Radcliffe
8. Usain Bolt
9. Lance Armstrong
10. Tim Henman

2009’s worst sporting role models:

1. Tiger Woods
2. Ashley Cole
3. Cristiano Ronaldo
4. Joey Barton
5. Dwain Chambers
6. Marlon King
7. David Beckham
8. Ronnie O’Sullivan
9. Freddie Flintoff
10. Serena Williams

And if you’re wondering why we were undertaking this research, the new Diploma in Sport and Active Leisure, which launches in September, includes a module on teaching young people how to be good sporting role models – fair play and good sportsmanship seem to be order of the day there.

Spot anyone missing from either list? What key attributes do you look for in a sporting role model? Let us know by leaving a comment below.