Last week saw National Apprenticeship Week, an opportunity to celebrate and recognise the essential role that Apprenticeships are playing in today’s business world, ensuring that the workforce has the skills it needs in order to remain competitive, even in difficult economic circumstances.

Local school pupils, college students, training providers and employers joined representatives from SkillsActive and sports stars such as Sharron Davies MBE, Dame Kelly Holmes and Mickey Bushell to participate in a varied programme of presentations, talks, meetings and activity sessions. These ran throughout the week in London, Brighton, Bristol, Bolton, Buxton, Telford, Wellingborough, Sunderland, Harrogate and Benfleet.

Some of the events were organised and run by the apprentices themselves, with one event in Northampton seeing 170 young school children taking part in a multisport festival put on by 30 Young Apprentices. 

The Young Apprenticeship also programme received praise this week from the apprentices and employers alike, following SkillsActive’s evaluation of the programme between September 2006 and July 2008.

One of the London event’s focussed on the Advanced Apprenticeship in Sporting Excellence, and was hosted by former Commonwealth Games gymnast and TV presenter, Gabby Logan. Over 100 AASE athletes attended, and were able to attend workshops, discussions and a Q&A session with former elite athletes. The workshops proved especially popular, and althletes were given advice from Dame Kelly Holmes on “What it takes to be a champion”,  Barry Shillabeer presented elements of Rebecca Adlington’s gold medal winning strength and conditioning programme, and Sky TV presenter Graham Little offered up media training. 

We managed to find a few minutes to catch up with Gabby and ask her about the AASE programme and the impact it is having, and what impact it might have had on her sporting career had it existed when she was an elite athlete.

We also spent some time travelling round the country to interview current and past AASE athletes, those involved in delivering the programme, representitives of National Governing Bodies of Sport and the head of Performance Sport at UK Sport about their views on AASE:

Of course, we’re not the only ones who are throwing our weight behind the importance of Apprenticeships. Sir Alan Sugar has recently been starring in TV advertising (see below) to raise the awareness of apprenticeships, a video which also features Luke Power. Luke of course was Young Apprentice of the Year in 2008, studying his Young Apprentice in Sports Management, Leadership and Coaching at Eltham Green Specialist Sports College.

For anyone looking to find out more about apprenticeships in any form, you can find out more on our website or on the national apprenticeships website.